The Goddesses

7 09 2011

Sarah Keefe from Planned Parenthood sent us two beautiful pics from the show.  As she puts it so well the IDOM girls are the Goddesses.  We are lucky to have so many beauties on the stage.  We love working with Sarah Schroeder and Iris Dyrhaug.  They were in several of our lookbooks.  It was such a fun reunion to visit with the girls again.  Of course we were thrilled to have our business partner/photographer/, Evangelina Owens to represent us on the stage.  It is truly a family affair.  Evangelina’s sister in law Cory Owens was also very kind to accept our invite to model one of the dresses.  She and her husband Josh are one of the biggest supporters of the label.  If you were at the show you might have seen Josh, Miles (Evangelina’s husband), and Caitlin selling pieces by our IDOM rack at the show.  It is such a labour of love from everyone involved with this little label that could.  Thanks very much for believing in this dream as much as I do.

Sarah Schroeder and IDOM A/W 11 cocktail dress and coat.  Photo sent by Sarah Keefe.

Cory Owens

Evangelina Owens

Photos of Cory and Evangelina taken by Miles Johnson.

Iris Dyrhaug

Photo sent by Sarah Keefe.

Some of the new A/W11 dresses are in the shop now.  Please stop by and say hello.  Have a great Wednesday everyone.





New Beauties from A/W 11

2 09 2011

We just received a new parcel from Bangkok.  Please swing by and try on the new dresses.  They are wonderful.

This white dress has lovely layers of draping.  It took me quite a while to get all the layers to make sense.  It was really fun designing this piece.

We love this skirt.  It is quite versatile for dressing it up or down.  Ava looks lovely in the ensemble.

I adore this silhouette.  Plus the exaggerated buttons are charming.

Our beautiful IDOM girl and business partner, Evangelina wearing the dress for our fashion show benefit for Planned Parenthood past Wednesday night.  Thanks E for being such a trooper.  Please visit us over this holiday weekend.  Lots of new pieces in the shop now.  Enjoy your Friday everyone.





Pretty in Pink

30 08 2011

You know that time of the day in the summer right before the sun goes down when the light is warm and the grass is green green green? I couldn’t help but put together the rich color of the pink woven idom tunic and the landscape on the farm with an impromptu 10 minute photo-shoot before it was just too dark. Plus, I think the black and white saddle shoes are a perfect match!

We have lots of new sale items at the shop right now so swing by and have a look. I think that we may even have one more pink tunic left. Thanks to Mahal for always being willing to help me create when I get crazy ideas, and to her horse, Street Legal Tender, who was more concerned about eating than getting his photo taken but was still pretty awesome.

Enjoy your Tuesday everyone! And don’t forget to come see us on Wednesday night at the Fez Ballroom where we will be showing our upcoming collection!

xoxo, idom





Dress/Undress Fashion Show for Planned Parenthood

24 08 2011

We are so excited for Planned Parenthood Equal Access Fund benefit.  I’m a big believer in Planned Parenthood.  I feel honoured and privileged to be to be apart of this great cause.

View our Autumn/Winter 2011 collection on Wednesday 31st August.  Please buy tickets online here.

All photos courtesy of IDOM.

A/W 11 shot by Elizabeth Russell-Baumgartner, styled by Katie Barton and hair by Susan Bogdan.  Modeled by our IDOM girls Iris and Ava.  Hope to see you lovelies at the show.





Delightful Pics

4 08 2010

Evangelina’s wonderful brother Josh sent us these lovely images from 23rd Ave show and his trip to the zoo.  Take a look.

This photo was taken by an actual film.  The colour and the feel of it reminds me of Elizabeth’s under water shoot.  Iris looks amazing.

IDOM girls, Cory, Amanda, Ruth, and Iris.

Our IDOM art director, Evangelina’s husband Miles.  We love this pic.  He looks fantastic!  You can see Evangelina’s hand to the left carrying a big IDOM bag.  Thank you so much guys for doing all the hard work that day.  Everyone woke up way too early for a Saturday.

This pic makes all of us very happy.  Thank you Josh for your beautiful images.

Enjoy your week everyone.

Posted by Modi





“Up In the Air” Hotel DeLuxe Fashion Show

12 07 2010

Here are some pics from the Friday show taken by Miles Johnson.  Thank you Miles!  Many thanks to our team IDOM, Evangelina, Caitlin, Lindsay, Sarah, Ruth, Iris and Amanda.  Special thanks to Sole Struck for the beautiful shoes.  Oh, and thanks to Miles for renting us a mini van to fit all of our samples, clothing rack, steamer, shoes, food and us.  I could not have done this without all of your help.

Gorgeous Amanda with our new new piece from A/W 10.

Amelia and the romantic A/W 10 chiffon dress.

Ruth N with our fun new piece paired with Zulu bracelets found by Evangelina and bib necklace made by yours truly.

Our beautiful Sarah with my version of a wedding dress.  As my close friends would tell you.  I never have any interest of designing wedding gowns.  However, many have asked me to design at least one piece for this collection.  I’ll have to find a pic with the the back of the dress.  It is the best part.  The piece paired with great shoes from Sole Struck.

Caitlin to the left and Evangelina to the right rolling samples back to the car after the show.  This is a true labour of love.  It was a hot sweaty day.  But, these dear friends of mind worked so hard and never once compliant about anything.  Thank you so much everyone for loving little IDOM label as much as I do.  Enjoy your week!

Posted by Modi





Up In the Air tonight and Thanks to Sole Struck

9 07 2010

Evangelina, Caitlin and I have been working and prepping for Up in the Air fashion show via Hotel Deluxe tonight.  We are thrilled and excited to show IDOM new A/W 10 pieces.  We are also collaborating with Lindsay and Bryce via Sole Struck.  I’m in heaven with the amazing fashion forward shoes from them.  Plus Lindsay is an IDOM girl as well.  Some of you have met her at the shop.  We are lucky to have Lindsay the shoe Goddess on our side.  Promise to snap some pics of Lindsay and her lovely chic style soon.

You can also view our current S/S 10 collection at 23rd Ave show on Saturday at noon.  Thank you Miles for your brilliant layout.  We owe you!

Lovely shoe babies via Sole Struck.

I have been staying up late last night taping these guys.  Industry secret.  What one learned from working in fashion field for way too long.  Sigh…  Please don’t do this at home.   Purchase your shoes, love them and enjoy them.

Packing these beauties for the show.  The numbers are all corresponding to each look.

My personal fashion assistant, Stares At Trees.  She stayed up with me prepping late last night.

You can join us tonight at 6 pm, show starts at 7 pm.  Hotel deLuxe, 729 S.W. 15th Ave.  You can purchase ticket here.

Many thanks to our friends Lindsay and Bryce from Sole Struck.  You can own any of these lovely shoes shown in our post today.  Visit them in person at 718 NW 11th Ave. Portland, OR 97209 or shop online here.  Please do check out their blog here.  It is wonderful!  Hope to see you tonight.








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