It was lots of work and lots of planning executing an installation at Portland Fashion Week. Katie and I collected props for a week at Home Depot, vintage shops, and her back yard. K spend several nights wrapping beach balls and balloon in twine ropes. Evangelina rented big c stands and industrial clamps. E also borrowed her dear friend’s truck to load up our mannequin girls, sails, props, and long pipes. It was challenging trying to fit everything and us in one ride. Caitlin woke up early and helped us on our adventure. B’s mother drove down from Seattle to loan us her working sail, her lines, and anything that has to do with sailing. She does live on a sail boat. Pretty awesome.
Evangelina was our photographer on set and our technical director. She was amazing at constructing everything and making sure that all is safe. Thank goodness for her MacGyver skills. The beautiful girl carries a pocket knife and has her own tool belt. It was so much fun building our installation with her.
Our amazing Caitlin. You would never hear one complaint coming out from her. She works hard and always has positive attitude. C is constantly up for any adventures. We are so lucky to have her.
We used 15 feet high pipe to get our sail up. The pipe was in umbrella stand held with c stands and loads of industrial clamps. We got them up pretty quickly. E made sure everything wasn’t going to fall down. K’s twined balls looked great.
We were very happy with our hard work. Unfortunately half of the installation to the the right wasn’t lit up. I know it is PFW first year of doing this kind of presentation. Perhaps next year the event will have less challenges. As a visual merchandiser I was taught that one would always think about props, construction, and the most important element lighting. The lights were set for runway shows and couldn’t be moved. We were frustrated that all the planning, our time and our effort were not realized at its full potential. Sad…
Beside the technical challenge. We loved our collaboration.
We tried to move the two girls to the right into the light. It still didn’t really worked. I tried not to get upset about it. It is just disappointing when your hard work are not being seen. I feel like I should start my own production company and start carrying my own lights around. Okay, deep breath.
The Spring/Summer 2011 collection is inspired by movement of the sail. The draping and folding of the pieces are the reflection of the sail floating in the wind.
Thank you to everyone for coming out and supporting us at the show. We truly appreciated your love for IDOM. Much gratitude to our IDOM family Evangelina, Katie, Caitlin, Miles, and B’s mother for your help and your hard work. Lots and lots of love to our team!
posted by m