Behind the Scenes at Content

17 10 2011

We had so much fun installing our props for Content.  Took us two whole months to make the paper flowers.  Many thanks to Katie, Michelle, Susan, Caitlin, Valia, Evangelina and Miles.  It took the whole village to have a beautiful installation.

I wanted to have a concept that would translated S/S 12 inspiration and photo shoot.  We wanted to do something with lots of textures and element that would also complimented the clothes.  The paper flowers reminded me of something from the ocean and it felt free and wild like the horses that inspired the collection.

Velia was the best genius at making flowers.  Yours truly and our business partner Evangelina pinning all the flowers to the boards.

Evangelina and Miles rented us a van for all of our props.  Velia was also a trooper with helping us load and unload everything over and over again.  It was truly a labour of love.

Luckily our friend Michelle loaned us two more wonderful mannequins.  Worked out perfectly well.  Many thanks to our IDOM village for the beautiful installation.  Big thanks to the Ace Hotel and to all the organizers for having us at Content.  More pics tomorrow of the installation.

Please visit us today at the shop.  Lots more treasures from A/W 11.  Enjoy your Monday everyone.




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