Correction of Autumn Sale Date!

28 10 2011

Sorry about the confusion on the date. Join us tomorrow for our Autumn sale. We’ll have drinks, treats and candy for the kids. All new Idom pieces will be 40% off and an extra 20% off on all sale items.

Graphic designed by Velia Salinas.

Happy friday! Hope to see you all tomorrow.

Posted by v


Fuji Dress

17 01 2011

The dress was inspired by Mount Fuji via Japan.  We had so much fun playing around on the shoot with this dress.  Hope you love it as much as we do.

I just love the images.  Special thanks to our wonderful team.  You guys are amazing!

Photographed by Elizabeth Russell-Baumgartner

Styled by Katie Barton

Make up and hair by Maria Blandino

Modeled by Iris Dyrhaug

All photos copy right by IDOM

P.S.  Swing by and give the dress a world.  It is so dreamy.  Wishing you a lovely Monday.

New Beginning

15 01 2011

I am so grateful for my friend Caitlin and her persistence in getting our website up and running again.  She is amazing and kind to be putting up with our website nightmare.  The online part is up and you can actually purchase pieces on our e-commerce.  The site is a work in progress.  It still needs some more love and tweaking.  Thank you also to Evangelina for shooting our product pics.  I can’t asked for a better team to be a part of this label and our lovely shop.  Caitlin also changed out “About Us” page.  The text is written my by PR Goddess and dear friend, Sarah.  Thank you so much to our little village.

Here is our new Kyoto tunic.

This is part of a sample text from our new version of “About Us.”

In April of 2010 Evangelina Owens and her husband, Miles Johnson, joined forces with IDOM. Owens, a trained photographer who spent her teenage years in South Africa, and Johnson, a painter and graphic designer, travel the globe hunting for treasures for IDOM. Together, Soondarotok, Owens and Johnson share in a commitment to support designers and artisans from around the globe. Their shared sensibility of mixing ultra modern design with global indigenous influences can be seen not just in the IDOM line, but in the treasures and objects they source from around the globe to feature at the IDOM boutique.   You can always find one of the business partners working behind the counter at their shop space in Portland along with their friends Caitlin, Velia and Lindsay.

Our new lovely Fuji dress is also in the shop now.  Please stop by and visit us this weekend.  Enjoy your weekend everyone.

Happy Start to 2011!

31 12 2010

Sending you good cheers and wishing you happy new year.  Loads of beautiful dresses for new year’s eve celebration.  We are open today until 3ish.  Enjoy your festivities everyone.

Hope to see you lovelies soon.  Here’s to fantastic year of 2011.

Happy Holidays!

16 12 2010

Please join us tonight for our holiday party from 5-9 pm with champagne and sweet treats.

All IDOM new pieces are 50% off for one day only and 30% off on all Melissa shoes.  Come check out many more amazing deals.  See you tonight.

solestruck+IDOM together again

14 12 2010

We love solestruck and their shoes.  What a better way of showing that love than by collaborating together?  Here we are together again.  Many thanks to our friends at solestruck, Lindsay and Bryce.  We are excited to announced that all photos were shot by our own very talented Evangelina Owens and assisted by Miles Johnson.  My dear friend/amazing stylist Adelaide was visiting from Paris.  She and I had fun styling the shoot.  Many thanks to Susan for her expertise in makeup and hair and to Iris for being our girl.  We are so proud of this collaboration.  Here’s to many more adventures with solestruck team!

We adore Finsk shoes.  They are works of art, so sculptural.  Check out this very pair click here.  Our own IDOM A/W 10 collection dress, The Great Barrier Reef.  The pieces are in the shop now.

Shoes by Jeffrey Campbell, Abierto.  Sahara dress by yours truly.  Also in the shop now.

We also shot new S/S 11 Spring pieces with the fabulous shoes from solestruck.  Promise to post more beautiful pics soon.  Thanks very much again to our team.  Until next time.  Ta, ta.

All photos copy right by E Owens+IDOM+solestruck.



New Beauties

6 12 2010

We are thrilled to have so many new beauties in the shop this pass week.  We also have loads of modern gift items from Molla Space via Japan.  And of course many more elegant jewels.  I promise to take some pics soon.  Here are the two new pieces from A/W 10 collection.

Painted Hills Vest

Oversized Red Sea Dress with multiple pockets

Wishing you a wonderful week.